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The Importance of Responding to Reviews on Google Business Profile
The way customers perceive and interact with businesses has transformed significantly over the years. One of the most impactful changes...
shannan siegwart-small
Jun 18, 20245 min read
9 views
0 comments


The Perils of a Summer Vacation for Your Small Business
Running a small business comes with numerous challenges, not the least of which is ensuring consistent marketing efforts.
shannan siegwart-small
Jun 14, 20245 min read
10 views


Navigating the Shift to Digital: Adapting Marketing Strategies for Downtown Businesses
As consumer behavior evolves, downtown businesses must adapt their marketing strategies to stay relevant and competitive. The ongoing...
Cece Serino
Jun 11, 20244 min read
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Cooperative Advertising: Amplifying Your Brand's Reach Through Collaborative Campaigns
Whether you're a local downtown business or part of a larger regional network. The power of cooperative advertising can be a game-changer.
Cece Serino
Jun 5, 20244 min read
8 views
0 comments


Leveraging Local Events: A Guide to Effective Event Marketing for Downtown Businesses
Event marketing strategies can help you maximize the impact of these community gatherings, growing stronger connections with your audience.
Cece Serino
May 31, 20244 min read
12 views
0 comments


Data-Driven Decisions: How Analytics Can Transform Your Marketing Strategy
In the world of marketing, staying ahead of the curve is crucial for success. Gone are the days of relying solely on gut feelings or...
shannan siegwart-small
May 21, 20243 min read
8 views
0 comments


Cultivating the Power of Reviews: Why Business Reviews Matter More Than You Think for SEO Success
Business reviews have become a crucial component of a company's success. they have evolved into a powerful SEO tool. Learn why!
Cece Serino
May 3, 20244 min read
6 views
0 comments


Dine Local: Unlocking The Potential of Restaurant Marketing Strategies
A successful restaurant requires a solid marketing plan to thrive in a highly competitive culinary landscape. Effective restaurant...
Cece Serino
Apr 22, 20243 min read
28 views
0 comments


Crafting Your Online Identity: The importance of a cohesive website for Small Businesses
A strong online presence is essential for small businesses to thrive. At the heart of this digital presence lies your website – the...
shannan siegwart-small
Apr 18, 20243 min read
8 views
0 comments

Big Bird's Guide to Navigating Adulthood
Sesame Street has been around for a whopping 50 years and has taught us more than just the ABC's! It's also given us some awe-inspiring life
shannan siegwart-small
Apr 15, 20242 min read
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Entrepreneurial Drive: The Routine You Need
We're diving into the fascinating world of successful entrepreneurs and uncovering the daily rituals and entrepreneurial drive that help...
shannan siegwart-small
Apr 12, 20243 min read
3 views
0 comments


Avoiding Website Doomsday: 6 Ways You Could Accidentally Destroy Your Own Website
Your website is your digital sanctuary, your online identity, and often, your business's storefront. Yet, despite its importance, it's...
Cece Serino
Apr 9, 20242 min read
28 views
0 comments


The List You Need: Building a 'Services We Offer' Page on your website
Many businesses find it challenging to create a page that accurately and effectively showcases their services.
shannan siegwart-small
Apr 4, 20242 min read
4 views
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The Power of Personalization in Modern Marketing Madness!
Do you ever wonder why your outreach is for naught? It may be that you aren’t truly being YOU. Business is business, but there is...
shannan siegwart-small
Apr 1, 20243 min read
11 views
0 comments


The List You Need: Contact Page Edition
You'll want to make sure you have a contact page with some power! But what do you include?
shannan siegwart-small
Mar 28, 20242 min read
2 views
0 comments


The List You Need: Homepage Edition
For small business owners launching their websites, the homepage's content can be daunting. As the first point of contact for visitors...
shannan siegwart-small
Mar 22, 20242 min read
6 views
0 comments


The List You Need: How to Start a Blog
Are you looking to start a blog that attracts your target audience? Look no further because I've compiled a list of tips that will help you.
shannan siegwart-small
Mar 15, 20242 min read
4 views
0 comments


The Importance of NAP Updates for Success
Picture this - a potential customer stumbles upon your business online and decides to give you a call to inquire about your services. But...
shannan siegwart-small
Mar 13, 20243 min read
18 views
0 comments


7 Surefire Ways to Accidentally Ruin Your Website
Your website is your digital storefront, your online identity, and often the first point of contact for your audience. Yet, in the quest...
Cece Serino
Mar 7, 20243 min read
3 views
0 comments


Creating an Impactful Homepage for Your Small Business Website
For small business owners launching their website, the home page's content can be a daunting task...
shannan siegwart-small
Mar 4, 20242 min read
33 views
0 comments
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